--- title: "How to Send a Follow-Up Email After No Response? | Phish Protection" description: "How to Send a Follow-Up Email After No Response?: No matter if you operate in B2C or B2B, email outreach is a tall order . Even if you use an opt-in verified." image: "https://phishprotection.com/og/blog/send-follow-up-email-response.png" canonical: "https://phishprotection.com/blog/send-follow-up-email-response/" --- Quick Answer No matter if you operate in B2C or B2B, \_email outreach is a tall order\_. Even if you use an opt-in verified contact database and have a trustworthy sender domain, your messages may be cluttered by dozens of incoming emails in leads' inboxes. Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fphishprotection.com%2Fblog%2Fsend-follow-up-email-response%2F "Share on LinkedIn") [ ](https://twitter.com/intent/tweet?text=How%20to%20Send%20a%20Follow-Up%20Email%20After%20No%20Response%3F&url=https%3A%2F%2Fphishprotection.com%2Fblog%2Fsend-follow-up-email-response%2F "Share on X/Twitter") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fphishprotection.com%2Fblog%2Fsend-follow-up-email-response%2F "Share on Facebook") [ ](https://reddit.com/submit?url=https%3A%2F%2Fphishprotection.com%2Fblog%2Fsend-follow-up-email-response%2F&title=How%20to%20Send%20a%20Follow-Up%20Email%20After%20No%20Response%3F "Share on Reddit") [ ](mailto:?subject=How%20to%20Send%20a%20Follow-Up%20Email%20After%20No%20Response%3F&body=Check out this article: https%3A%2F%2Fphishprotection.com%2Fblog%2Fsend-follow-up-email-response%2F "Share via Email") ![Phish Protection blog post image](https://media.mailhop.org/phishprotection/images/2021/11/what-is-a-zero-day-attack-7717.jpg) No matter if you operate in B2C or B2B, _email outreach is a tall order_. Even if you use an opt-in verified contact database and have a trustworthy sender domain, your messages may be cluttered by dozens of incoming emails in leads’ inboxes. Email marketers shouldn’t, hence, neglect sending a[follow-up email](https://snov.io/blog/follow-up-email-templates/). Not unless they care about the ROIs of their outreach efforts. Thus, the response ratio to the very first follow-up is usually[40% higher](https://woodpecker.co/blog/follow-up-statistics/), than the response ratio to the very first email. Say, you receive 1 response on every 10 emails sent. If you follow up on original messages at least once, the average _number of responses will be around 4 per 10 delivered messages_. Sounds like the trick is worth the hustle, doesn’t it? How Many Follow-ups Should one Send Before Giving Up? There’s no one best opinion: some[suggest](https://autoklose.com/follow-up-email-strategy/)sending 5 follow-ups and more, while[others](https://woodpecker.co/blog/follow-up-emails-how-many-how-often/)say 3 are the limit. To find the middle ground, consider mailing goals and the audience you target. Less than 2 follow-ups aren’t enough to get through to people, but a dozen, is neither a good course of action, because of the risk of getting **spam complaints**. Moreover, too many unclaimed messages worsen the reputation of a sender’s domain and make people want to unsubscribe. This negative pattern directly harms your [sender reputation](http://warmy.io/blog/email-sender-reputation-score/) and reduces future inbox placement. What is the best frequency to send follow-ups? A general rule is, not to appear to be offensive or annoying. Make a pause after every follow-up and increase its duration, if there’s still no answer. Be guided by the recipients’ behavior, as well. If you email to a prospect who’s already been active for a while, it may be reasonable to **send several reminders** after no response and distribute them over 3 or 4 weeks. _Consider the following schedule as an example:_ on the 3d day after the last letter without reply on the 7th day… on the 14th day… after around 30 days from the first email. But if your recipients are rather “cold” leads, then it’s recommended to follow up with them soon after, on the 3d or 4th day. You can **enhance the email copy** by adding some fine points that you didn’t include in the original message. If prospects continue to ignore your messages, it’s best to pause mailing for a while or, exclude them from contact lists. ![What is a zero day attack](https://media.mailhop.org/phishprotection/images/2021/11/what-is-a-zero-day-attack-7717.jpg) Don’t follow up via an email alone, apply an omnichannel approach To have a broader reach out to the audience, combine emails with other communication channels, like Facebook or LinkedIn. For example, you may use social media to learn prospects’ interests or write direct messages to get in touch. With insights about leads’ interests, you can write personalized messages and, hence, increase chances for replies. The multichannel approach for following-up is also useful for companies with branched organizational structures, when Sales and Marketing communicate with leads overlays at some point. How do you Effectively Send Follow-up Emails? The follow-up efficiency consists of 3 components: frequency and time of mailing that you choose the aptness of the [subject line that you write](https://www.notifyvisitors.com/blog/email-subject-line-best-practices/) the level of personalization you use. Always highlight the recipient’s possible benefits and provide clear suggestions regarding further actions. Compare: - \_ Will be looking forward to knowing your thoughts - \_ I’d suggest booking a call on Wednesday, the 7th, and discussing details. Also, it’s important to use **neutral vocabulary** and **be polite**. You can’t be sure about recipients’ level of [awareness of the subject](/content/phishing-awareness-training/phishing-awareness-email-template/) or their attitudes toward humor, so don’t use slang, professionalisms, dialectal words, or jokes in messages. Tips to write a Follow-up Email The sender should grasp the purpose of your message, so don’t take too long with greetings or self-introduction. Tell about the essence of the email in 1 or 2 sentences and refer to previous dialogues or agreements, if any. After, briefly describe the subject matter, emphasizing the benefits of a recipient. If you follow up on a deal offer, you can specify that your company has a **special reward** for “early-birds”. Thus, if a recipient becomes one of the first clients, he or she will receive extra perks. Don’t forget to add a precise call to action. If you want to schedule a call with a prospect, suggest a day and several time slots. Or, add a Calendly link, so the person can book the most convenient time. 8 proven examples of a Follow-up Email The chain of reasoning you use in a follow-up email will depend on the niche your business operates in and the type of product it sells. Obviously, wording and arguments that companies use on the B2B market differ from those in the B2C. They also vary depending on a brand’s positioning and the company’s overall promotional strategy. We’ve listed apt occasions to send a follow-up and provided examples of a usable message. A follow-up after a Trigger Event If some noteworthy episodes have happened on the recipient’s side, you can mention them as a rationale in the message. For example, once you’ve noticed the prospect has published news about plans on business expansion in the LinkedIn profile, you can refer to this “trigger” event in an email and **showcase your expertise** regarding the matter. Consider this[follow-up email template](https://snov.io/blog/follow-up-email-templates/)as a benchmark. A follow-up to resolve the pain point To convenience leads acknowledging your message, concern yourself with their needs. _Mention how exactly your company can assist in resolving issues_. For example, if you have helped other clients overcome similar challenges before, comment on some of these success cases in a follow-up. A follow-up to interest the lead The insightful, inspirational, and **personalized content** you share, the higher the response ratio will be. You can follow up by observing important news, exclusive statistics, or, share early access to the latest pieces of content. ![Phishing prevention](https://media.mailhop.org/phishprotection/images/2021/11/phishing-prevention-7718.jpg) A follow-up to highlight the privilege The formula of a good follow-up is simple, always refer to exact benefits that a recipient will get thanks to cooperation with your company. Following up depicting Social Proof People are eager to trust companies, trusted by experts. If your clients are reputable well-known organizations, you can _add their reviews_ right above the CTA. Following up showing positive reviews Similar to adding the evidence of social proof, you can include testimonials from real clients. The only point is, not to use too retouched images or PR expressions, like “the best in my life” or so. Another method to follow up is to ask for a review. Breaking Up With Prospects If you no longer plan to mail to a prospect, use a “**last trial**” follow-up. This email is sent before excluding the recipient from a contact database. Breakup emails, however, don’t mean that you should sound inelegant, so don’t use offensive expressions. Thank a person for being a subscriber, explain why you stop mailing and how soon you’ll do that, and wrap the message up with a retaining farewell. Best Practices while Sending a Follow-up To get the highest response ratios, stick to several essential creeds: write down meaningful and catchy subject lines don’t use [spam-trigger](/blog/how-to-stop-spam-from-ending-up-in-google-calendar/) words, like “URGENT!!!” or “A billion-dollar offer” don’t use passive-aggressive expressions, like “Why don’t you…?” be precise and brief use a good-looking email signature add actionable CTAs. After having no response to the original email, you should wait for a few days and send at least one follow-up email. Such a simple tactic may surprise you with an increase in the average number of replies and, consequently,, the profitability of your [email marketing](/blog/spam-filters-genuine-marketing-emails-marked-phishing/) campaign as a whole. ## Topics [ Cybersecurity ](/tags/cybersecurity/) ![Brad Slavin](https://media.mailhop.org/phishprotection/images/authors/brad-slavin.jpg) [ Brad Slavin ](/authors/brad-slavin/) General Manager Founder and General Manager of DuoCircle. Product strategy and commercial lead across DuoCircle's 2,000+ customer base. [LinkedIn Profile →](https://www.linkedin.com/in/bradslavin) ## Protect your inbox from phishing attacks Real-time email security with 60-day free trial. No credit card required. [Start Free Trial](https://portal.duocircle.com/cart.php?a=add&pid=101&brand=phishprotection) [View Pricing](/pricing/) ## Related Articles [ Intermediate 3m 13,000 Singapore-based students affected as a threat actor hacked into their devices! Aug 16, 2024 ](/blog/13000-singapore-based-students-affected-as-a-threat-actor-hacked-into-their-devices/)[ Intermediate 3m The 2024 Multi-Nation Elections Need to Steer Clear of Highly Potent Cyber Menaces May 9, 2024 ](/blog/2024-multi-nation-elections-cyber-threats-stay-vigilant/)[ Intermediate 6m 7 Commonly Overlooked But Crucial Security Threats That You Might be Ignoring Feb 6, 2023 ](/blog/7-commonly-overlooked-but-crucial-security-threats-that-you-might-be-ignoring/)[ Intermediate 17m 9+ Cybersecurity Software Solutions For Businesses To Use May 30, 2022 ](/blog/9-cybersecurity-software-solutions-businesses/) ```json {"@context":"https://schema.org","@type":"Organization","name":"Phish Protection","url":"https://phishprotection.com","logo":{"@type":"ImageObject","url":"https://phishprotection.com/images/phishprotection-logo.png"},"description":"Advanced phishing protection and email security for businesses. Real-time threat defense, time-of-click protection, and seamless Office 365 integration.","parentOrganization":{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138883901","name":"DuoCircle LLC","url":"https://www.duocircle.com","sameAs":["https://www.wikidata.org/wiki/Q138883901","https://www.crunchbase.com/organization/duocircle-llc","https://www.linkedin.com/company/duocircle","https://github.com/duocircle"],"subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}]},"sameAs":["https://www.linkedin.com/company/duocircle","https://x.com/duocirclellc","https://www.facebook.com/duocirclellc","https://github.com/duocircle"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","url":"https://phishprotection.com/contact/"},"knowsAbout":["Phishing Protection","Email Security","Anti-Phishing","Business Email Compromise","Ransomware Protection","Time of Click Protection","Office 365 Email Security","Advanced Threat Defense"]} ``` ```json {"@context":"https://schema.org","@type":"WebSite","name":"Phish Protection","url":"https://phishprotection.com","description":"Advanced phishing protection and email security for businesses. Real-time threat defense, time-of-click protection, and seamless Office 365 integration.","publisher":{"@type":"Organization","name":"Phish Protection","url":"https://phishprotection.com","logo":{"@type":"ImageObject","url":"https://phishprotection.com/images/phishprotection-logo.png"},"description":"Advanced phishing protection and email security for businesses. Real-time threat defense, time-of-click protection, and seamless Office 365 integration.","parentOrganization":{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138883901","name":"DuoCircle LLC","url":"https://www.duocircle.com","sameAs":["https://www.wikidata.org/wiki/Q138883901","https://www.crunchbase.com/organization/duocircle-llc","https://www.linkedin.com/company/duocircle","https://github.com/duocircle"],"subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}]}}} ``` ```json {"@context":"https://schema.org","@type":"BlogPosting","headline":"How to Send a Follow-Up Email After No Response?","description":"How to Send a Follow-Up Email After No Response?: No matter if you operate in B2C or B2B, email outreach is a tall order . Even if you use an opt-in verified.","url":"https://phishprotection.com/blog/send-follow-up-email-response/","datePublished":"2021-11-09T10:21:59.000Z","dateModified":"2026-04-17T15:43:10.000Z","dateCreated":"2021-11-09T10:21:59.000Z","author":{"@type":"Person","@id":"https://phishprotection.com/authors/brad-slavin/#person","name":"Brad Slavin","url":"https://phishprotection.com/authors/brad-slavin/","jobTitle":"General Manager","description":"Brad Slavin is the founder and General Manager of DuoCircle, the company behind DMARC Report, AutoSPF, Phish Protection, and Mailhop. He founded DuoCircle in 2014 and has led the company's growth to 2,000+ customers across its email security product family. Brad's focus is product strategy, customer relationships, and the commercial and compliance side of email authentication (DPAs, SLAs, enterprise procurement).","image":"https://media.mailhop.org/phishprotection/images/authors/brad-slavin.jpg","knowsAbout":["Email Security Strategy","SaaS Product Management","Enterprise Compliance","Customer Success","Email Deliverability Business"],"worksFor":{"@type":"Organization","name":"Phish Protection","url":"https://phishprotection.com"},"sameAs":["https://www.linkedin.com/in/bradslavin"]},"publisher":{"@type":"Organization","name":"Phish Protection","url":"https://phishprotection.com","logo":{"@type":"ImageObject","url":"https://phishprotection.com/images/phishprotection-logo.png"},"description":"Advanced phishing protection and email security for businesses. Real-time threat defense, time-of-click protection, and seamless Office 365 integration.","parentOrganization":{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138883901","name":"DuoCircle LLC","url":"https://www.duocircle.com","sameAs":["https://www.wikidata.org/wiki/Q138883901","https://www.crunchbase.com/organization/duocircle-llc","https://www.linkedin.com/company/duocircle","https://github.com/duocircle"],"subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}]},"sameAs":["https://www.linkedin.com/company/duocircle","https://x.com/duocirclellc","https://www.facebook.com/duocirclellc","https://github.com/duocircle"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","url":"https://phishprotection.com/contact/"},"knowsAbout":["Phishing Protection","Email Security","Anti-Phishing","Business Email Compromise","Ransomware Protection","Time of Click Protection","Office 365 Email Security","Advanced Threat Defense"]},"mainEntityOfPage":{"@type":"WebPage","@id":"https://phishprotection.com/blog/send-follow-up-email-response/"},"articleSection":"intermediate","keywords":"Cybersecurity","wordCount":1332,"image":{"@type":"ImageObject","url":"https://media.mailhop.org/phishprotection/images/2021/11/what-is-a-zero-day-attack-7717.jpg","caption":"Phish Protection blog post image","width":1200,"height":630},"speakable":{"@type":"SpeakableSpecification","cssSelector":[".answer-block","h1"]}} ``` ```json {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://phishprotection.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://phishprotection.com/blog/"},{"@type":"ListItem","position":3,"name":"Intermediate","item":"https://phishprotection.com/intermediate/"},{"@type":"ListItem","position":4,"name":"How to Send a Follow-Up Email After No Response?","item":"https://phishprotection.com/blog/send-follow-up-email-response/"}]} ```